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Representation

Being a person of color, representation is incredibly important, not just for visibility, but to make sure that visual depictions do not reinforce stereotypes or tokenization, but are meaningful to their respective groups. At CF Foundation we are a small team, but we work closely with various Employee Resource Groups to make sure they are adequately represented wholy and meaningfully.

Here are pieces of creative that were used for recognition months in close work with each group to appropriately brand each month in connection with the CF Foundation parent brand.

Pride Lungs
Disability Pride
Hispanic Heritage Month
Black History Month
Asian and Pacific Islander Heritage Month

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