Conference branding for the Cystic Fibrosis Foundation Volunteer Leadership Conference in Colorado. Our team created a 'city' concept that would highlight an aspect of the location thoughtfully within our design.
For Colorado, we highlighted the Rockies in a multifaceted way: a directional symbol in on-site signage, a symbolic image of adversity (in this case living and thriving with this disease), and as a meaningful attachment to the place of the event. Vinyl clings, meterboards, and a variety of printed and digital materials were created that reinforce this look and feel.